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Our Story

Only impossible until someone does it.

Founded January 27, 2016 in Dubai by Joseph “Jobi” Bihag. What began as a belief became a methodology, a company, and a movement.

Why choose us

[01]

3D Services

Consumers are exposed to thousands of marketing messages and promotions in a day. So how do you ensure you don’t get lost in the advertising white noise?

You stop chasing attention and start building dimension. Because brands that are strategically defined, digitally delivered, and experientially felt rise above the noise.

Define

Design & Branding

Design Strategy · Brand System · Identity

Deliver

Digital Experience & Content

Digital Strategy · Platforms · Content · Performance

Delight

Brand Experience & Activation

Experience Strategy · Moments · Captivate · Cherish

That’s our

3D Model

Built to turn brands from visible to unforgettable.

[02]

Philosophy

Specialisation is for insects, Robert Heinlein famously said. A human being should be capable of many things. So should an agency.

At Almost Impossible, we don’t do silos. We think in strategy, design in systems, build in digital, and activate where it matters: in the real world.

Our disciplines sharpen each other. And whilst the industry loves to divide itself into more boxes, we win across categories. Proving versatility isn’t dilution, it’s leverage.

Because every great brief comes down to three things: a strategically sound idea, eye-popping craft, and execution that elicits emotions.

We deliver it all.

We are Almost Impossible.

Almost impossible to pigeonhole. Impossible to ignore.

Mission

We help brands authentically connect with customers in seemingly impossible ways.

Vision

To set the standard for ideas that are impossible to ignore and impossible to forget.

[03]Regional Expertise

ROOTED IN DUBAI. REACHING MEA & SEA.

From our Dubai headquarters, we serve clients across regions, from Middle East & Africa (MEA) to South East Asia (SEA). We understand the cultural nuances, market dynamics, and creative sensibilities that make these regions unique.

Recognised byCannes LionsMMA Smarties MENAMENA Effies
Markets Served
UAESaudi ArabiaQatarEgyptPakistanOmanSingaporeIndia
The Great Marketing & Business Minds UAE✦MMA Smarties MENA✦MENA Effies✦Young Lions UAE✦Cannes Young Lions✦
[04]

Awards & Recognition

2016Founded
60+Awards across our team’s careers
100%Independent
Gold
2026

Marketing Society GCC Awards

B2B
Sustainability Initiative of the Year
2026

The Great Marketing & Business Minds UAE

Mashreq ‘Cards of Hope’
Gold
2025

MMA Smarties MENA

Customer (CX) / User Experience (UX) & Design / Mashreq ‘Cards of Hope’
Gold
2024

Young Lions UAE

Digital
Shortlist
2024

Cannes Young Lions

International / Top 7
Shortlist
2024

MENA Effies

Mashreq ‘Cards of Hope’ / Banking, Finance & Insurance
Shortlist
2024

MENA Effies

Mashreq ‘Cards of Hope’ / Crisis Response / Critical Pivot
Shortlist
2024

MENA Effies

Mashreq ‘Cards of Hope’ / Positive Change: Environmental

Standing on giants.

60+ international awards across our team’s careers, from Cannes Lions to D&AD to The One Show. The awards above are the agency's. The ones our people earned before joining? They'd fill this page.

Cannes LionsD&ADThe One ShowClio AwardsEffie AwardsThe Webby AwardsDubai Lynx
[05]

Press & Media

CampaignArab AdIllustrado LifeAds of the WorldExpo 2020Wikipedia
View all press coverage
[06]FAQ

FAQ

What is Almost Impossible?
Almost Impossible is an independent creative innovations agency, founded in Dubai in January 2016. The agency builds brands, digital platforms, and activation systems under one roof, for ambitious organisations across the Middle East, Africa, and South East Asia. Almost Impossible FZCO has remained 100% independent since launch, with no holding group, no internal politics, and senior-led work on every engagement.
Where is Almost Impossible located?
Almost Impossible is based in Dubai, United Arab Emirates. From its Dubai HQ the agency serves clients across the Middle East, Africa, and South East Asia, with shipped projects in the UAE, Saudi Arabia, Qatar, Egypt, Pakistan, Oman, and Singapore. The team works across three continents and includes native speakers in seven languages.
Who founded Almost Impossible?
Almost Impossible was founded on 27 January 2016 by Joseph "Jobi" Bihag in Dubai. Jobi brings more than 30 years of advertising experience, with campaigns across his career for Coca-Cola, Land Rover, Ford, Citibank, Warner Bros, TikTok, Emirates NBD, and Mashreq. His career work has been recognised at Cannes Lions, D&AD, The One Show, Clio Awards, and Effie Awards.
Is Almost Impossible an independent agency?
Almost Impossible has been 100% independently owned since January 2016, with no holding group or network above it. Independence makes decisions fast, the hierarchy flat, and senior leadership present on every project. The team trades responsiveness for scale: no RFP theatre, no internal politics between sister offices, direct access to the people making the work.
How big is the Almost Impossible team?
Almost Impossible is a lean, senior-led team of 12, working across three continents and including native speakers in seven languages. The agency hires obsessives and craftspeople rather than scaling for volume. Clients work directly with experienced strategists, creatives, and technologists; no junior account handlers between brief and delivery.
What awards has Almost Impossible won?
Almost Impossible has won six industry awards as an agency, all for "Cards of Hope" (Mashreq Bank, 2023). Recent wins include the 2026 Great Marketing & Business Minds UAE (Sustainability Initiative of the Year), Gold at the 2025 MMA Smarties MENA (CX/UX & Design), and three 2024 MENA Effies shortlists across Banking/Finance/Insurance, Crisis Response, and Positive Change/Environmental. Across the wider team, members bring 60+ career awards from prior work at Cannes Lions, D&AD, The One Show, Clio, Effies, The Webby Awards, and Dubai Lynx.
Read the full FAQ

The people behind the work.