Almost Impossible — Everything is impossible until someone does it
MMA Smarties MENA✦MENA Effies✦Young Lions UAE✦Cannes Young Lions✦MMA Smarties MENA✦MENA Effies✦Young Lions UAE✦Cannes Young Lions✦MMA Smarties MENA✦MENA Effies✦Young Lions UAE✦Cannes Young Lions✦
[03]About
We may be small-ish, but you can’t fit us into a single box. We are not easily defined. Versatility isn’t dilution. It’s leverage. We unite strategy, design, digital and activation to deliver ideas impossible to ignore.
Specialisation is for insects. Read on.
Co-Founder & CEOThe people behind the impossible
Joseph “Jobi” Bihag
“Great advertising should never feel like an interruption.”
That belief has shaped work that has helped families out of poverty through a simple Coca-Cola purchase, brought movie fans into Gotham City in real life, and turned a payment experience into support for endangered plants and animals.
With over 30 years in the industry, Jobi has built brands and campaigns for Colgate-Palmolive, Land Rover, Ford, HP, Citibank, Virgin Atlantic, Nestlé, Warner Bros, TikTok, Emirates NBD, and GEMS Education, among others.
30+Years in Advertising
20+Global Brands
60+International Awards