The concept was tight, the execution was polished, and it created real participation and buzz at launch.
Serge ZabbalBusiness Director, Empire Entertainment
Connect on LinkedInAlmost Impossible — Everything is impossible until someone does it
Trusted by
[01]3D Services
Three dimensions of work
From strategy through execution to lasting impact.
Define
Design & Branding
Design StrategyBrand SystemIdentity
Capabilities
The strategic foundation. We distill your brand into a system — identity, positioning, and visual language that holds up everywhere it lives.
CapabilitiesBrand Identity & GuidelinesProduct & Service DesignSpatial & Environmental Brand Design
Deliver
Digital Experience & Content
Digital StrategyPlatformsContentPerformance
Capabilities
Where strategy becomes experience. Platforms, content systems, and digital journeys built to perform and scale.
CapabilitiesDigital Platforms & UXMobile ExperiencesDigital Film & MotionSocial & Creator ContentCommerce & ConversionPersonalisation & CRMB2B Digital Storytelling
Delight
Brand Experience & Activation
Experience StrategyMomentsCaptivateCherish
Capabilities
The moments people remember. Brand activations, immersive experiences, and participatory campaigns that leave a mark.
CapabilitiesExperiential Activations & EventsImmersive Exhibitions & EnvironmentsInteractive & PhygitalOutdoor & Spatial BrandingEntertainment-led Experiences
Define sets the strategy. Deliver designs and builds what Define asks for. Delight turns the system into a moment.
In their words
[02]Work
Case Studies
[01]
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Empire Entertainment2022
Bullet Train
A mobile VR experience that put moviegoers inside the chase. Cinema-floor activation for the film's launch.
[02]
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Crescent Enterprises2017
Shamal Workwear
Lightweight workwear engineered for the world's harshest climates. Keeps industrial workers safer, cooler, and more visible in extreme heat.
[3+]
Explore all work
5 projects across strategy, design & digital
View all projects
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YEARS. STILL HUNGRY.CREATIVES & DOERS
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RETURNING BRANDSIMPOSSIBLE IDEAS MADE POSSIBLE
[03]About
We may be small-ish, but you can’t fit us into a single box. We are not easily defined. Versatility isn’t dilution. It’s leverage. We unite strategy, design, digital and activation to deliver ideas impossible to ignore.
Specialisation is for insects. Read on.
Co-Founder & CEOThe people behind the impossible
Joseph “Jobi” Bihag
“Great advertising should never feel like an interruption.”
That belief has shaped work that has helped families out of poverty through a simple Coca-Cola purchase, brought movie fans into Gotham City in real life, and turned a payment experience into support for endangered plants and animals.
With over 30 years in the industry, Jobi has built brands and campaigns for Colgate-Palmolive, Land Rover, Ford, HP, Citibank, Virgin Atlantic, Nestlé, Warner Bros, TikTok, Emirates NBD, and GEMS Education, among others.
30+Years in Advertising
20+Global Brands
60+International Awards
[06]Journal
Latest from the Journal
Insights, case breakdowns, and industry thinking.
[07]FAQ
Before you reach out.
The questions prospects ask most. The full list lives on our FAQ page.
What does a project with Almost Impossible cost?
Almost Impossible prices projects by scope rather than rate card. A brand identity engagement typically starts in the low-to-mid five figures (USD); an integrated digital and activation programme sits in the six-figure range. Exact numbers follow a short scoping conversation. The agency publishes no fixed menu because every brief arrives with a different surface area.
How do I apply to work at Almost Impossible?
Send a portfolio and a short note on why "impossible" appeals to you to the careers email listed on almostimpossible.agency/careers. The hiring process has four steps: application review, a 30-minute screening call, a second conversation walking through a project the candidate led, and an offer decision. Almost Impossible replies to every genuine application.
How do I contact Almost Impossible?
Email possible@almostimpossible.agency or use the contact form at almostimpossible.agency. The agency replies to every genuine enquiry and sets up an initial conversation within a few business days to walk through the brief and confirm fit.
What should I include in my brief to Almost Impossible?
Almost Impossible works best with briefs that name the business challenge, the target audience, the competitive landscape, any existing brand guidelines, a timeline, and a budget range. Unfinished briefs are fine. The agency also works with clients still shaping the problem, and the team can help define it before jumping to solutions.
How fast can you start a project?
Almost Impossible typically kicks off new engagements within two to four weeks of a signed agreement. Crisis-response briefs start faster; the team has stood up inside 72 hours for time-critical campaigns. Senior-led structure means the people doing the scoping are the people doing the work, so the ramp is measured in days rather than weeks.
How does Almost Impossible structure client engagements?
Almost Impossible embeds directly with client teams rather than working at arm's length. There are no handoffs between departments and no agency-speak intermediaries; the team operates as an extension of the client organisation. Engagements are scoped to the brief, whether a single campaign, an ongoing retainer, or a strategic advisory.
Can Almost Impossible work with clients outside Dubai?
Almost Impossible is Dubai-based and serves clients across the Middle East, Africa, and South East Asia. Team members work across three continents, and projects have shipped from Singapore to Saudi Arabia. Distance does not slow the work; the team is distributed across timezones, so someone is awake on the client's schedule.
Does Almost Impossible work with startups or only large brands?
Almost Impossible takes on organisations from established multinationals like Nestlé and TikTok to growing regional businesses. The agency selects projects by brief ambition rather than budget size. If the challenge pushes past the ordinary and the client is willing to go with it, the work is likely a fit.