The people behind the impossible.
Dubai-based. Globally experienced. Unreasonably ambitious.
Joseph “Jobi” Bihag
“Evolve or die.”
That belief has shaped work that has helped families out of poverty through a simple Coca-Cola purchase, brought movie fans into Gotham City in real life, and turned a payment experience into support for endangered plants and animals.
With over 30 years in the industry, Jobi has built brands and campaigns across categories for Colgate-Palmolive, Land Rover, Ford, HP, Citibank, Kit-Kat, 3M, Harvey Nichols, Virgin Atlantic, Aramex, Nestlé, Warner Bros, Columbia Pictures, Nivea, Hershey’s, TikTok, Dubai Properties, Dubai Customs, Emirates NBD, Mashreq, and GEMS Education.
His work has been recognised at Cannes Lions International Festival of Creativity, D&AD Awards, The One Show, Clio Awards, Effie Awards, The Webby Awards, and Dubai Lynx, among others. He has also served as a juror for the Red Apple Festival and Young Lions UAE.
Today, he leads Almost Impossible with a simple 3D model: Define brands through design and branding, Deliver them through digital experience and content, and Delight people through brand experience and activation, all driven by strategy and creative direction from day one. He lives in Dubai with his family, four rescued cats, and two rescued dogs.
Our team becomes your team. No handoffs, no “agency speak” — we embed, we partner, we become an extension of your organization. When you call at midnight, someone answers.
We hire obsessives. People who care about the kerning and the conversion rate. Who prototype before they present and ship before they celebrate. The kind of people who say “what if we tried...” at 11pm on a Friday.
With teams across 3 continents and native speakers in 7 languages, your timezone is always covered. Dubai is our home. The world is our office.
Think you belong here?
We’re always looking for obsessives, craftspeople, and the unreasonably ambitious. If you care more than is reasonable, you’ll fit right in.