Case Studies

Empire Entertainment
Bullet Train
2022 · Mobile Experiences, Digital Platforms & UX, Digital Film & Motion, Social & Creator Content, Experiential Activations & Events, Interactive & Phygital, Entertainment-led Experiences
Empire Entertainment
Bullet Train
2022 · Mobile Experiences, Digital Platforms & UX, Digital Film & Motion
A mobile VR experience that put moviegoers inside the chase. Cinema-floor activation for the film's launch.
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Crescent Enterprises
Shamal Workwear
2017 · Product & Service Design, Brand Identity & Guidelines, Digital Platforms & UX, B2B Digital Storytelling, Mobile Experiences, Experiential Activations & Events
Crescent Enterprises
Shamal Workwear
2017 · Product & Service Design, Brand Identity & Guidelines, Digital Platforms & UX
Lightweight workwear engineered for the world's harshest climates. Keeps industrial workers safer, cooler, and more visible in extreme heat.
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Mashreq Bank
Cards of Hope
2023 · Experiential Activations & Events, Mobile Experiences, Interactive & Phygital, Commerce & Conversion, Brand Identity & Guidelines, Product & Service Design
Mashreq Bank
Cards of Hope
2023 · Experiential Activations & Events, Mobile Experiences, Interactive & Phygital
A card redesign reframed as a conservation tool. 730K+ recycled-plastic cards in circulation, AR features bringing 900+ endangered UAE species onto every card.
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Emirates NBD
The PopCon
2026 · Product & Service Design, Social & Creator Content, Mobile Experiences, Digital Film & Motion, Interactive & Phygital, Entertainment-led Experiences, Experiential Activations & Events, Personalisation & CRM
Emirates NBD
The PopCon
2026 · Product & Service Design, Social & Creator Content, Mobile Experiences
A live cinema-takeover stunt that scammed audiences on purpose, showing how anyone falls for fraud the moment their guard drops.
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House of Prose
House of Prose. Rearranged.
2025 · Commerce & Conversion, Mobile Experiences, Outdoor & Spatial Branding, Experiential Activations & Events
House of Prose
House of Prose. Rearranged.
2025 · Commerce & Conversion, Mobile Experiences, Outdoor & Spatial Branding
Turned a fading second-hand bookstore into 30 stores in 30 days. One new anagram name each day of the UAE's Month of Reading.
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