Selected Case Studies
Almost Impossible has worked with banks, retail brands, cultural institutions, and cause-led organisations across the UAE, MENA, and SEA, on projects spanning brand identity systems, digital experiences, and experiential activations. Each case study records the original brief, the approach taken, and the measurable outcome.
Mashreq Bank
Cards of Hope
Experiential Activations & Events, Mobile Experiences, Interactive & Phygital
Cards of Hope is a sustainable banking and product redesign case study by Almost Impossible for Mashreq Bank, transforming a debit and credit card portfolio redesign into a conservation-led customer engagement platform supporting UAE biodiversity, Emirates Nature–WWF and Notice Nature.
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Empire Entertainment
Bullet Train VR
Mobile Experiences, Digital Platforms & UX, Digital Film & Motion
A mobile VR experience that put moviegoers inside the chase. Cinema-floor activation for the film's launch.
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Crescent Enterprises
Shamal Workwear
Product & Service Design, Brand Identity & Guidelines, Digital Platforms & UX
Lightweight workwear engineered for the world's harshest climates. Keeps industrial workers safer, cooler, and more visible in extreme heat.
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Emirates NBD
The PopCon
Product & Service Design, Social & Creator Content, Mobile Experiences
Turning fraud awareness into an experience customers could not ignore.
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Warner Bros
Gotham City Pavilion
Spatial & Environmental Brand Design, Immersive Exhibitions & Environments, Experiential Activations & Events
How we turned The Batman launch into a real-world Gotham City.
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Mashreq Bank
Mashreq Rebrand System
Brand Identity & Guidelines
Mashreq's brand had evolved over decades into multiple disconnected identities, templates and customer touchpoints. Almost Impossible unified them into one governed brand system, bringing together the master brand, segment identities, sonic branding, templates and rollout guidelines for consistent execution across markets.
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House of Prose
House of Prose. Rearranged.
Commerce & Conversion, Mobile Experiences, Outdoor & Spatial Branding
Turned a fading second-hand bookstore into 30 stores in 30 days. One new anagram name each day of the UAE's Month of Reading.
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Shop & Ship by Aramex
Shop & Ship Relaunch
Brand Identity & Guidelines, Digital Platforms & UX, Digital Film & Motion
Turning international shopping into a simpler customer experience.
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Country Arabia
Quicker than quick!
Digital Film & Motion, Social & Creator Content
How Almost Impossible helped Country Arabia launch premium chilled meats with Lazy Recipes, a social-first FMCG campaign built for YouTube pre-roll and real-life convenience.
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Mashreq Bank
The Art of Not Selling
Digital Film & Motion, Social & Creator Content, B2B Digital Storytelling
How Almost Impossible helped Mashreq turn corporate banking marketing into a CFO-led thought leadership platform built for credibility and access.
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Emirates NBD
School of Engagement
Spatial & Environmental Brand Design, Interactive & Phygital, Entertainment-led Experiences
How Almost Impossible helped Emirates NBD acquire new teachers through five years of classroom-inspired activations at GEMS Awareness Day.
View Project[02]Questions
How do I contact Almost Impossible?
Email possible@almostimpossible.agency or use the contact form at almostimpossible.agency. The agency replies to every genuine enquiry and sets up an initial conversation within a few business days to walk through the brief and confirm fit.
What should I include in my brief to Almost Impossible?
Almost Impossible works best with briefs that name the business challenge, the target audience, the competitive landscape, any existing brand guidelines, a timeline, and a budget range. Unfinished briefs are fine. The agency also works with clients still shaping the problem, and the team can help define it before jumping to solutions.
Does Almost Impossible offer free consultations?
Almost Impossible offers an initial conversation to understand the challenge and assess fit, with no obligation. The agency is direct about when a project matches its capabilities and when it does not, and will point to other teams if this is not the right one for the work.
How does the Almost Impossible creative process work?
Almost Impossible runs an iterative creative process built to kill weak ideas early and push the survivors further. The team starts with strategic clarity, generates concepts in volume, then cuts anything born of groupthink, convenience, or mediocrity. What survives is work that is strategically sound, well-crafted, and emotionally resonant.
How does Almost Impossible structure client engagements?
Almost Impossible embeds directly with client teams rather than working at arm's length. There are no handoffs between departments and no agency-speak intermediaries; the team operates as an extension of the client organisation. Engagements are scoped to the brief, whether a single campaign, an ongoing retainer, or a strategic advisory.
Can Almost Impossible work with clients outside Dubai?
Almost Impossible is Dubai-based and serves clients across the Middle East, Africa, and South East Asia. Team members work across three continents, and projects have shipped from Singapore to Saudi Arabia. Distance does not slow the work; the team is distributed across timezones, so someone is awake on the client's schedule.
What is the typical timeline for a project with Almost Impossible?
Almost Impossible scopes timelines to the work. A brand identity engagement runs 8–12 weeks; a campaign activation can land in weeks; an integrated digital and experiential programme spans several months. Senior-level commitment on every engagement produces faster feedback loops and fewer delays than larger agency structures.
Does Almost Impossible work with startups or only large brands?
Almost Impossible takes on organisations from established multinationals like Nestlé and TikTok to growing regional businesses. The agency selects projects by brief ambition rather than budget size. If the challenge pushes past the ordinary and the client is willing to go with it, the work is likely a fit.