Frequently Asked Questions

Almost Impossible is an independent creative agency in Dubai, UAE, founded on 27 January 2016 by Joseph "Jobi" Bihag. Almost Impossible specialises in brand strategy, digital experience, content production, and experiential activations for clients across the Middle East, Africa, and South East Asia. The agency trades as Almost Impossible DMCC and has remained 100% independent since launch.

Almost Impossible is based in Dubai, United Arab Emirates. From its Dubai headquarters, the agency serves clients across the Middle East, Africa, and South East Asia, with shipped projects in the UAE, Saudi Arabia, Qatar, Egypt, Pakistan, Oman, and Singapore. The team works across three continents and includes native speakers in seven languages.

Joseph "Jobi" Bihag founded Almost Impossible on 27 January 2016 in Dubai. Jobi has over 30 years of advertising and creative industry experience, leading campaigns for Coca-Cola, Land Rover, Ford, Citibank, Warner Bros, TikTok, Emirates NBD, and Mashreq across his career. His career work has won recognition at Cannes Lions, D&AD, The One Show, Clio Awards, and Effie Awards.

Yes. Almost Impossible has been 100% independently owned since its founding in January 2016, with no holding group or network above it. This means decisions get made in days rather than weeks, no internal politics, and direct access to senior leadership on every project.

Almost Impossible operates as a lean, senior-led team of 12, working across three continents and including native speakers in seven languages. The agency hires obsessives and craftspeople rather than scaling for volume. Clients work directly with experienced strategists, creatives, and technologists, with no junior account handlers between brief and delivery.

Almost Impossible has won six industry awards as an agency, all for "Cards of Hope," its sustainability campaign for Mashreq Bank. Recent recognition for the campaign includes the 2026 Great Marketing & Business Minds UAE (Sustainability Initiative of the Year), Gold at the 2025 MMA Smarties MENA (CX/UX & Design), and three 2024 MENA Effies shortlists across the Banking/Finance/Insurance, Crisis Response, and Positive Change/Environmental categories. The campaign reached 11 million customers, issued 730,000+ payment cards made from 100% recycled plastic, and used augmented reality to introduce cardholders to 900+ endangered UAE species. Beyond agency wins, the team brings 60+ international career awards from prior work at Cannes Lions, D&AD, The One Show, Clio Awards, Effie Awards, The Webby Awards, and Dubai Lynx.

Almost Impossible provides creative services through a 3D model: Define (design strategy, brand systems, identity), Deliver (digital strategy, platforms, content, performance), and Delight (experience strategy, brand activations, immersive moments). Strategy and creative direction sit inside every engagement from day one, on the same team rather than handed off between specialists.

Yes. Brand strategy and identity design are the heart of Almost Impossible's "Define" discipline. The agency builds brand systems including design strategy, visual identity, brand architecture, and guidelines. Every system starts from positioning, so the brand holds up across the touchpoints it has to live in: website, packaging, store, advertising, internal materials.

Yes. Digital experience and platform development sit inside Almost Impossible's "Deliver" discipline. The agency designs digital strategies and builds platforms that work as brand touchpoints, not utilities. Scope includes website design and development, campaign microsites, and performance ecosystems.

Yes. Experiential marketing sits inside Almost Impossible's "Delight" discipline. The agency designs and produces installations, live events, and immersive brand environments. Past work includes movie premiere activations for Warner Bros, Columbia Pictures, and Sony Pictures, retail experiences for Level Shoes and Jashanmal, and large-scale event production.

Yes. Content and social media strategy sit inside Almost Impossible's "Deliver" discipline. The agency produces content strategies, campaign assets, social media content, and performance marketing campaigns. Every piece is treated as a brand moment, not volume to fill a calendar.

Almost Impossible is one of the few fully independent creative agencies in Dubai, with no holding group above it. The agency runs an integrated 3D operating model: Define (brand strategy and identity), Deliver (digital platforms and content), and Delight (experiential activations). Strategy, build, and activation sit on one team rather than three. The senior-led team works directly on every engagement, with no junior account handlers between client and creative leads. Almost Impossible's "Cards of Hope" campaign for Mashreq Bank illustrates how this plays out: a single integrated effort that reached 11 million customers, issued 730,000+ recycled-plastic payment cards, and won six industry awards including Gold at the 2025 MMA Smarties MENA.

Almost Impossible has shipped work across finance and banking (Mashreq, Emirates NBD, Dubai Islamic Bank, Wio, Liv Bank, SIB, Finance House), entertainment (Warner Bros, Sony Pictures, Columbia Pictures, VOX Cinemas, TikTok), FMCG (Nestlé, NIVEA, IFFCO), retail (Level Shoes, Majid Al Futtaim, Samsonite, Jashanmal), government (Dubai Customs), logistics (Aramex, Shop & Ship), real estate (Dubai Properties, Saif Al Ghurair), education (GEMS Education), F&B, and hospitality (Holiday Inn).

Yes. Almost Impossible has worked with seven UAE financial institutions: Mashreq, Emirates NBD, Dubai Islamic Bank, Wio, Liv Bank, SIB, and Finance House. The agency's "Cards of Hope" campaign for Mashreq Bank reached 11 million customers, issued 730,000+ recycled-plastic payment cards, and won Gold at the 2025 MMA Smarties MENA, the 2026 Great Marketing & Business Minds UAE Sustainability Initiative of the Year, and three 2024 MENA Effies shortlists across Banking/Finance/Insurance, Crisis Response, and Positive Change/Environmental.

Almost Impossible serves clients across the Middle East, Africa, and South East Asia from its Dubai base. The agency has shipped projects in the UAE, Saudi Arabia, Qatar, Egypt, Pakistan, Oman, and Singapore. With team members across three continents and native speakers in seven languages, the agency reads each market on its own terms rather than running translated templates.

Yes. Almost Impossible has been built in the Gulf since 2016, with native Arabic-speaking team members and a track record of campaigns for the regional market. The agency's work for Dubai Customs, Mashreq, Emirates NBD, and Dubai Properties runs in both Arabic and English, written for the local audience rather than translated at the end.

Almost Impossible runs an iterative creative process built to kill weak ideas early and push the survivors further. The team starts with strategic clarity, generates a high volume of concepts, then cuts anything born of groupthink, convenience, or mediocrity. What survives is work that is strategically sound, well-crafted, and emotionally resonant.

Almost Impossible embeds directly with client teams instead of working at arm's length. No handoffs between departments, no "agency speak." The team operates as an extension of the client organisation, with direct access to senior leadership. Call at midnight and someone answers. Engagements are scoped to the brief, whether that is a single campaign, an ongoing retainer, or a strategic consultancy.

Yes. Almost Impossible is based in Dubai but serves clients across the Middle East, Africa, and South East Asia. With team members across three continents and shipped projects from Singapore to Saudi Arabia, distance does not slow the work down. The agency runs as a distributed team across timezones, so someone is awake on the client's schedule.

Timelines depend on scope and complexity. A brand identity engagement runs 8–12 weeks. A campaign activation can be turned around in weeks. An integrated digital and experiential programme can span several months. Senior-level commitment and direct communication produce faster feedback loops and fewer delays than larger agency structures.

Almost Impossible works with organisations from established multinationals like Nestlé and TikTok to growing regional businesses. The agency selects projects based on brief ambition rather than budget size. If the challenge is interesting and the client is willing to push beyond the ordinary, it is the kind of work the agency takes on.

Email possible@almostimpossible.agency or use the contact form at almostimpossible.agency. The agency responds to all genuine enquiries and sets up an initial conversation within a few business days to walk through your brief and confirm fit.

A strong brief includes the business challenge you're trying to solve, your target audience, who you're competing against, any brand guidelines or existing assets, a timeline, and a budget range. Almost Impossible also works with clients who haven't fully shaped their brief yet, and the team can help define the problem before jumping to solutions.

Yes. Almost Impossible offers an initial conversation to understand your challenge and assess fit, with no obligation. The agency is transparent about when a project suits its capabilities and when it does not, and will recommend other options if it is not the right team for your needs.

Almost Impossible values craft over process, autonomy over micromanagement, and impossible problems over template work. The agency hires obsessives: people who care about the kerning and the conversion rate, who prototype before they present and ship before they celebrate. Team members own their work from concept to delivery with creative freedom and direct accountability.

Send your portfolio and a short note on why "impossible" appeals to you to the careers email listed on almostimpossible.agency/careers. The hiring process has four steps: application review, a 30-minute screening call, a focused creative or technical challenge relevant to the role, and a fast offer decision. Almost Impossible does not ghost candidates and aims to respond to every application.

Almost Impossible's team works across three continents, so distributed work is built into how the agency operates. Some roles require Dubai presence depending on client needs and project requirements, but the agency hires exceptional talent regardless of location.