Question 1

What is Almost Impossible?

Accepted Answer

Almost Impossible is an independent creative agency headquartered in Dubai, UAE. Founded in January 2016 by Joseph "Jobi" Bihag, the agency specialises in brand strategy, digital experience, content production, and experiential activations for clients across the EMEA region. The agency operates as Almost Impossible DMCC and has remained 100% independent since its founding.

Question 2

Where is Almost Impossible located?

Accepted Answer

Almost Impossible is based in Dubai, United Arab Emirates. From its Dubai headquarters, the agency serves clients across the full EMEA region, with project experience in the UAE, Saudi Arabia, Qatar, Egypt, Pakistan, Oman, and Singapore. The team operates across three continents with native speakers in seven languages.

Question 3

Who founded Almost Impossible?

Accepted Answer

Almost Impossible was founded by Joseph "Jobi" Bihag on January 27, 2016, in Dubai. Jobi brings over 30 years of advertising and creative industry experience, having led campaigns for global brands including Coca-Cola, Land Rover, Ford, Citibank, Warner Bros, TikTok, Emirates NBD, and Mashreq. His work has been recognised at Cannes Lions, D&AD, The One Show, Clio Awards, and Effie Awards.

Question 4

Is Almost Impossible an independent agency?

Accepted Answer

Yes. Almost Impossible has been 100% independently owned since its founding in 2016. The agency is not part of any holding group or network, which gives it full creative and strategic freedom. This independence means faster decision-making, no internal politics, and direct access to senior leadership on every project.

Question 5

How big is the Almost Impossible team?

Accepted Answer

Almost Impossible operates as a lean, senior-led team with members across three continents and native speakers in seven languages. The agency hires obsessives and craftspeople rather than scaling for volume. This structure means clients work directly with experienced strategists, creatives, and technologists rather than being passed between departments or junior account handlers.

Question 6

What awards has Almost Impossible won?

Accepted Answer

Almost Impossible and its team have earned over 60 international awards across their careers, including recognition at Cannes Lions, D&AD, The One Show, Clio Awards, Effie Awards, The Webby Awards, and Dubai Lynx. Recent agency wins include a Gold at the 2025 MMA Smarties MENA for Mashreq's "Cards of Hope" (CX/UX & Design), Gold at the 2024 Young Lions UAE (Digital), and a top-7 international shortlist at the 2024 Cannes Young Lions.

Question 7

What is it like to work at Almost Impossible?

Accepted Answer

Almost Impossible values craft over process, real autonomy over micromanagement, and impossible problems over template work. The culture rewards obsessives: people who care about the kerning and the conversion rate, who prototype before they present and ship before they celebrate. Team members own their work from concept to delivery with genuine creative freedom and direct accountability.

Question 8

How do I apply to work at Almost Impossible?

Accepted Answer

You can apply by sending your portfolio and a brief note on why "impossible" appeals to you to the careers email listed on almostimpossible.agency/careers. The hiring process involves four steps: application review, a 30-minute screening call, a focused creative or technical challenge relevant to the role, and a fast offer decision. The agency commits to no ghosting and respecting candidates' time.

Question 9

Does Almost Impossible hire remotely?

Accepted Answer

Almost Impossible operates with team members across three continents, meaning remote and distributed work is part of the agency's DNA. However, specific roles may require Dubai presence depending on client needs and project requirements. The agency is always interested in exceptional talent regardless of location.

Question 10

How do I contact Almost Impossible?

Accepted Answer

The fastest way to reach Almost Impossible is by emailing possible@almostimpossible.agency or using the contact form on the website at almostimpossible.agency. The agency responds to all genuine enquiries and will typically set up an initial conversation within a few business days to understand your brief and determine whether there is a good fit.

Question 11

What should I include in my brief to Almost Impossible?

Accepted Answer

A strong brief includes the business challenge you are trying to solve, your target audience, the competitive landscape, any brand guidelines or existing assets, timeline, and a sense of budget range. That said, Almost Impossible regularly works with clients who are still shaping their brief. The team can help you define the problem before jumping to solutions.

Question 12

Does Almost Impossible offer free consultations?

Accepted Answer

Almost Impossible welcomes initial conversations to understand your challenge and explore whether there is a fit. These discovery calls are not a hard sell. The agency is transparent about when a project is right for them and when it is not, and will recommend alternatives if they are not the best fit for your specific needs.

Question 13

What industries does Almost Impossible work with?

Accepted Answer

Almost Impossible has deep experience across multiple sectors. The agency's client portfolio spans finance and banking (Mashreq, Emirates NBD, Dubai Islamic Bank, Wio, Liv Bank, SIB, Finance House), entertainment (Warner Bros, Sony Pictures, Columbia Pictures, VOX Cinemas, TikTok), FMCG (Nestle, NIVEA, IFFCO), retail (Level Shoes, Majid Al Futtaim, Samsonite, Jashanmal), F&B, real estate, government, logistics, education, and hospitality.

Question 14

Does Almost Impossible work with financial services and banking brands?

Accepted Answer

Yes, financial services is one of Almost Impossible's strongest verticals. The agency has worked with seven financial institutions including Mashreq, Emirates NBD, Dubai Islamic Bank, Wio, Liv Bank, SIB, and Finance House. The Mashreq "Cards of Hope" campaign won Gold at the 2025 MMA Smarties MENA and was shortlisted at the 2024 MENA Effies in both the Banking/Finance/Insurance and Crisis Response categories.

Question 15

Which markets does Almost Impossible serve?

Accepted Answer

Almost Impossible serves clients across the full EMEA region from its Dubai base. The agency has completed projects in the UAE, Saudi Arabia, Qatar, Egypt, Pakistan, Oman, and Singapore. With team members across three continents and native speakers in seven languages, the agency brings genuine regional and cultural understanding rather than surface-level localisation.

Question 16

Does Almost Impossible understand Arabic-language markets?

Accepted Answer

Yes. Almost Impossible has deep roots in the Gulf and wider MENA region, with native Arabic-speaking team members and extensive experience creating campaigns that resonate culturally across Arabic-speaking markets. The agency's work for clients like Dubai Customs, Mashreq, Emirates NBD, and Dubai Properties demonstrates fluency in both Arabic and English creative execution, ensuring campaigns connect authentically with local audiences.

Question 17

What services does Almost Impossible offer?

Accepted Answer

Almost Impossible provides end-to-end creative services through its 3D model: Define (design strategy, brand systems, identity), Deliver (digital strategy, platforms, content, performance), and Delight (experience strategy, brand activations, immersive moments). This integrated approach means strategy and creative direction are embedded in every engagement from day one, rather than outsourced or siloed.

Question 18

Does Almost Impossible do branding and brand strategy?

Accepted Answer

Yes. Brand strategy and identity design sit at the core of Almost Impossible's "Define" discipline. The agency develops brand systems from the ground up, including design strategy, visual identity, brand architecture, and guidelines. The work is rooted in strategic positioning, not just aesthetics, ensuring the brand holds up across every touchpoint from digital to physical.

Question 19

Does Almost Impossible build websites and digital platforms?

Accepted Answer

Yes. Digital experience and platform development fall under the agency's "Deliver" discipline. Almost Impossible creates digital strategies and builds platforms that serve as genuine brand touchpoints, not just functional necessities. This includes website design and development, digital campaign microsites, and performance-driven digital ecosystems.

Question 20

Does Almost Impossible do brand activations and experiential marketing?

Accepted Answer

Yes. Experiential marketing is a core capability under the "Delight" discipline. Almost Impossible designs and produces brand experiences and activations that create real-world moments, including installations, live events, and immersive environments. Past work includes activations for movie premieres (Warner Bros, Columbia Pictures, Sony Pictures), retail experiences (Level Shoes, Jashanmal), and large-scale events.

Question 21

Does Almost Impossible do social media and content production?

Accepted Answer

Yes. Content creation and social media strategy are part of the "Deliver" discipline. The agency produces content strategies, campaign assets, social media content, and performance marketing campaigns. The approach is craft-driven, treating every piece of content as a brand moment rather than volume-first output.

Question 22

What makes Almost Impossible different from other Dubai agencies?

Accepted Answer

Three things distinguish Almost Impossible: independence, integration, and intensity. As a 100% independent agency with no holding group, the team has complete creative freedom. The integrated 3D model (Define, Deliver, Delight) means strategy, digital, and experiential work under one roof rather than farmed out. And the team's obsessive creative process, described on their Purpose page, pushes work beyond "acceptable" to what they call the vicinity of excellence.

Question 23

How does the Almost Impossible creative process work?

Accepted Answer

Almost Impossible follows an intense, iterative creative process designed to kill weak ideas early and push survivors further. The team begins with strategic clarity, generates a high volume of concepts, then systematically eliminates ideas born of groupthink, convenience, or mediocrity. The result is work that reaches what the agency calls the vicinity of excellence: ideas that are strategically sound, beautifully crafted, and emotionally resonant.

Question 24

How does Almost Impossible structure client engagements?

Accepted Answer

Almost Impossible embeds directly with client teams rather than operating at arm's length. There are no handoffs between departments and no "agency speak." The team functions as an extension of the client's organisation, with direct access to senior leadership. When you call at midnight, someone answers. Engagements are scoped to the brief, whether that is a single campaign, an ongoing retainer, or a strategic consultancy.

Question 25

Can Almost Impossible work with clients outside Dubai?

Accepted Answer

Yes. While Almost Impossible is headquartered in Dubai, the agency regularly serves clients across the EMEA region and beyond. With team members across three continents and experience in markets from Singapore to Saudi Arabia, geographic distance is not a barrier. The agency's structure is built for distributed collaboration, with timezone coverage ensured by a globally distributed team.

Question 26

What is the typical timeline for a project with Almost Impossible?

Accepted Answer

Timelines vary depending on scope and complexity. A brand identity engagement may take 8-12 weeks; a campaign activation can be turned around in weeks; an integrated digital and experiential programme may span several months. Almost Impossible is known for senior-level commitment and direct communication, which means faster feedback loops and fewer delays compared to larger agency structures.

Question 27

Does Almost Impossible work with startups or only large brands?

Accepted Answer

Almost Impossible works with organisations of all sizes, from established multinationals like Nestle and TikTok to growing regional businesses. The deciding factor is not budget size but brief ambition. If the challenge is interesting and the client is willing to push beyond the ordinary, it is the kind of work Almost Impossible was built for.

Frequently Asked Questions

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Frequently Asked Questions

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