The Art of Not Selling shortlisted in three categories at The Drum B2B Awards 2026

The Art of Not Selling, for Mashreq, was shortlisted in Effectiveness - Thought Leadership, Industry - Finance - Banking & Capital Markets and Go To Market - Digital Content Programme at The Drum B2B Awards 2026.

The organiser lists all three entries as shortlisted and gives 9 and 10 November 2026 for the award shows. These are shortlists.

The Art of Not Selling is a peer-to-peer series in which CFOs and financial decision-makers speak to each other, with no scripts, no product demonstrations and no sales agenda. In six months it recorded 12M video views and 11K+ poll interactions, with 42% growth in its C-suite audience, and Mashreq recorded a 23% increase in inbound Corporate Banking enquiries. The case study has the full account.