Event agency in Dubai for brand launches and activations
Events people attend, film and talk about afterwards.
The Gotham City Pavilion, launching The Batman at Expo 2020 Dubai. Warner Bros, Gotham City Pavilion
Brands come to an event management company in Dubai with a date and a goal. We start with the goal: what the audience should do, say or remember once the event is over.
As an event agency in Dubai we plan and run launch events, customer-acquisition activations and entertainment experiences, and we connect them to the digital work around them so the effort continues beyond the day.
What clients say, and the awards for this work
The concept was tight, the execution was polished, and it created real participation and buzz at launch.
Serge ZabbalBusiness Director, Empire EntertainmentEmpire Entertainment, Bullet Train VRRead the full testimonial
Working with Almost Impossible on Bullet Train was exactly the kind of bold, non-traditional thinking we look for. They took the film’s core story and turned it into a genuinely immersive 360° mobile web VR game that moviegoers actively chose to play. The QR entry point was brilliantly simple, placed directly on the movie posters, so audiences could scan and jump in instantly with zero friction and no app download. The concept was tight, the execution was polished, and it created real participation and buzz at launch. Huge credit to Jobi and the team for the creativity, speed, and collaborative spirit. They delivered an experience that truly cut through.
Results from the work
- 5,000+
- players in the Bullet Train VR opening weekendEmpire Entertainment, Bullet Train VR
- 3,000+
- visitors a day at the Gotham City PavilionWarner Bros, Gotham City Pavilion
- About 1 in 4
- new GEMS teachers became Emirates NBD customersEmirates NBD, School of Engagement
- 19.5M+
- media impressions from the PopCon activationEmirates NBD, The PopCon
- 22M
- earned impressions from the Gotham City PavilionWarner Bros, Gotham City Pavilion
- 3.3M+
- views of the PopCon reveal film within daysEmirates NBD, The PopCon
Inside the Bullet Train VR experience
Bullet Train VR put cinema audiences inside the film on their own phones, and every player who started it finished it.
Before, during and after the day
- 01
Before
Invitations, teasers and press, so people arrive knowing why they came.
- 02
On the day
Give every guest something to do, not only something to watch.
- 03
Capture
Film and photograph the reactions; they become the campaign.
- 04
After
Follow up with content and offers, and report what the event achieved.
Film and product launch events in Dubai
A launch event gives a product or a brand a moment that people can attend and share. The Gotham City Pavilion at Expo 2020 Dubai marked The Batman launch and drew more than 3,000 visitors a day, with 22M earned impressions online.
Fans collected a Gotham City stamp they could only get by visiting, and limited-edition comics from the pavilion were later listed for resale at up to AED 10K.
Brand activations that acquire customers
An activation works when it gives people a reason to join in. The School of Engagement for Emirates NBD ran at GEMS Awareness Day for five consecutive years, with arcade games, tournaments and a host who turned play into conversations with the bank. About 1 in 4 of every new intake of GEMS teachers became a customer.
PopCon placed a fraud-awareness social experiment in front of a cinema audience: 90% clicked a fake reward SMS, and the reveal reached 19.5M+ media impressions.
- 90%
- of the PopCon audience clicked the fake reward SMS
Fan and entertainment experiences
Entertainment brands want audiences to take part, not only watch. For Empire Entertainment we created a replica of the Bullet Train station inside a Dubai cinema and paired it with a VR experience that plays in the browser.
More than 5,000 people played in the opening weekend, every player who started finished, and more than half of all players were in Saudi Arabia.
- 100%
- of players who started finished
- 3 min
- average play time
Retail activations
Events do not have to happen in a venue. House of Prose Rearranged turned a bookshop into an activation for the UAE Month of Reading, rearranging the shelves under letter-tile signage and adding a phone-scan layer so shoppers could discover books in a new way.
In a client’s words
Thanks to their ideas and efforts, Emirates NBD has been consistently stealing the march over other banks at the event, year on year. Enough said.
Dominic FernandesHead of Business Marketing - Retail Banking & Wealth Management, Emirates NBDEmirates NBD, School of EngagementRead the full testimonial
The first year we collaborated on this project, it was really successful. The next year we thought, can it be even better? Turns out, yeah. The third year, we challenged the agency to outdo themselves. What do you know? Thanks to their ideas and efforts, Emirates NBD has been consistently stealing the march over other banks at the event, year on year. Enough said.
Relevant work
ran a sustainable stand activation at a global climate event.
View case study
launched a film inside a pavilion at Expo 2020 Dubai.
View case study
launched a film with a VR experience that audiences played to the end.
View case study
built an annual awareness day that brought new teachers into the bank.
View case study
staged a fraud-awareness social experiment in a cinema.
View case study
rearranged a retail space to get shoppers reading.
View case studyCommon questions
What does an event agency in Dubai do?
Do you only run events in Dubai?
Can an event bring in customers, not only attention?
Planning a launch or activation? Tell us the date and the audience.