Exhibition stand design in Dubai
A stand people walk towards, not past.
Inside Earth 2 Earth, the stand we designed for Mashreq at COP28. Mashreq Bank, Mashreq COP28: Earth 2 Earth
An exhibition stand competes with hundreds of others for the same few minutes of attention. The ones that work have a clear idea, a reason to stop and a way to remember the brand afterwards.
We offer exhibition stand design in Dubai and across the UAE as part of our brand experience work. We design and manage, partners build. That means one team owns the concept, the visitor journey and the delivery schedule, and the same team reports on the results.
What clients say, and the awards for this work
If you need an agency that can execute complex, large-scale ideas with great results, I highly recommend them.
Ashleigh PottsMarketing Director, Studio Distribution. Warner Bros. Pictures and Universal Pictures, Middle East, Majid Al FuttaimWarner Bros, Gotham City PavilionRead the full testimonial
Joseph and the team were instrumental in launching The Batman at Expo 2020. They successfully translated the gritty world of Gotham City into an immersive pavilion installation, handling both the creative design and technical execution flawlessly.
The project was high-stakes with no room for error, yet the team delivered a standout attraction that drew thousands of visitors. If you need an agency that can execute complex, large-scale ideas with great results, I highly recommend them.
Results from the work
- 19K+
- visitors to the Mashreq COP28 standMashreq Bank, Mashreq COP28: Earth 2 Earth
- 13M
- campaign impressions around the COP28 standMashreq Bank, Mashreq COP28: Earth 2 Earth
- $130K
- earned media for the COP28 standMashreq Bank, Mashreq COP28: Earth 2 Earth
- 3,000+
- visitors a day at the Gotham City PavilionWarner Bros, Gotham City Pavilion
- 22M
- earned impressions from the Gotham City PavilionWarner Bros, Gotham City Pavilion
- 5,000+
- players at the Bullet Train station activationEmpire Entertainment, Bullet Train VR
Gotham City at Expo 2020 Dubai
The Gotham City Pavilion brought a fictional city into Expo 2020 Dubai for the regional launch of The Batman, from the queue outside to the Batcave inside.
Who does what on a stand
- 01
Concept
We design the idea, the visitor journey and what people take away.
- 02
Design development
We develop drawings, materials and approvals with your team and the organiser.
- 03
Build
Partners build. We manage them against the design, the budget and the schedule.
- 04
Show days
We manage the stand on the show floor, from opening to breakdown.
- 05
Results
We report visitors and reach, and plan what can be reused at the next show.
Sustainable exhibition stand design at COP28
We design and manage, partners build. You deal with one team from the first sketch to the last day on the show floor, and we stay accountable for how the stand looks, flows and performs.
For Mashreq at COP28 we designed Earth 2 Earth, a sustainable exhibition stand: 25 square metres made from recycled dead palm fronds sourced in the UAE, so the materials and the story agreed with each other. Inside, a gallery showed the bank's 100% recycled debit and credit cards.
It became the most visited stand at the event, with more than 19K visitors, and the campaign around it reached 13M impressions and $130K in earned media.
Expo pavilion design built to be visited
A good stand gives visitors something to do. The Gotham City Pavilion at Expo 2020 Dubai gave The Batman launch a place to visit: a pavilion for a city that does not exist, with a Gotham City stamp for Expo passports and Riddler clues to solve inside.
It drew more than 3,000 visitors a day, including members of UAE royal families, and earned 22M impressions online. Limited-edition comics from the pavilion were later listed for resale at up to AED 10K.
We plan the visitor journey first: what draws people in, what they do inside and what they take away.
- AED 10K
- resale listings for pavilion comics
Brand activations inside the stand
A stand can also be the start of a digital experience. For the Bullet Train release, Empire Entertainment put a replica of the film's station inside Reel Cinema Dubai, and a browser-based VR experience let moviegoers play from their own phones.
More than 5,000 people played in the opening weekend, every player who started finished, and the average session lasted 3 minutes.
- 100%
- completion rate
- 3 min
- average play time
In a client’s words
The concept was tight, the execution was polished, and it created real participation and buzz at launch.
Serge ZabbalBusiness Director, Empire EntertainmentEmpire Entertainment, Bullet Train VRRead the full testimonial
Working with Almost Impossible on Bullet Train was exactly the kind of bold, non-traditional thinking we look for. They took the film’s core story and turned it into a genuinely immersive 360° mobile web VR game that moviegoers actively chose to play. The QR entry point was brilliantly simple, placed directly on the movie posters, so audiences could scan and jump in instantly with zero friction and no app download. The concept was tight, the execution was polished, and it created real participation and buzz at launch. Huge credit to Jobi and the team for the creativity, speed, and collaborative spirit. They delivered an experience that truly cut through.
Relevant work
designed a sustainable stand that became the most visited at the event.
View case study
gave a film launch its own pavilion at Expo 2020 Dubai.
View case study
paired a cinema activation with a browser-based VR experience.
View case studyCommon questions
Do you build the stands yourselves?
Can a stand carry a sustainability story?
Can a stand be reused across shows?
Exhibiting soon? Tell us the show and the space you have.