News
Awards, shortlists, press and agency announcements.
29 Sept 2026
Shortlist
Cards of Hope shortlisted at the Campaign Ad Net Zero Awards 2026
Cards of Hope is on the Campaign Ad Net Zero Awards 2026 shortlist for Marketing and Sustainability Collaboration.
17 Sept 2026
Winner
Mashreq Masterclass (part of The Art of Not Selling) wins B2B at The Marketing Society GCC Awards 2026
Mashreq Masterclass (part of The Art of Not Selling), our B2B campaign for Mashreq, won B2B at The Marketing Society GCC Awards 2026.
1 Sept 2026
Shortlist
The Art of Not Selling shortlisted in three categories at The Drum B2B Awards 2026
The Art of Not Selling, for Mashreq, is shortlisted in three categories at The Drum B2B Awards 2026: Effectiveness, Industry and Go To Market.
4 Aug 2026
Press
Mashreq Masterclass (part of The Art of Not Selling) reaches 11.3 million views, says Campaign Middle East
Campaign Middle East reports that Mashreq Masterclass (part of The Art of Not Selling), made with Almost Impossible, reached 11.3 million views.
29 Jun 2026
Shortlist
The Art of Not Selling shortlisted at The Marketing Society GCC Awards 2026
The Art of Not Selling, our B2B campaign for Mashreq, was shortlisted in B2B at The Marketing Society GCC Awards 2026.
16 May 2025
Winner
Cards of Hope wins Gold at The Smarties MENA 2025
Cards of Hope, our sustainable card redesign for Mashreq, won Gold in Customer (CX) / User Experience (UX) & Design at The Smarties MENA 2025.
7 Nov 2024
Shortlist
Cards of Hope shortlisted twice at the MENA Effies 2024
Cards of Hope, our sustainable card redesign for Mashreq, was shortlisted in two categories at the MENA Effie Awards 2024.
19 Oct 2024
Press
PopCon cinema stunt for Emirates NBD covered by ArabAd
ArabAd covered The PopCon, our cinema fraud-awareness experiment for Emirates NBD, where 220 moviegoers received a fake SMS.
6 Sept 2024
Press
Notice Nature: the wildlife sightings behind Cards of Hope
Mashreq's Cards of Hope links to Notice Nature, where cardholders log wildlife sightings. UAE outlets covered a Blanford's fox sighting in September 2024.
21 Feb 2022
Work
Gotham City Pavilion opened at Expo 2020 Dubai
Gotham City Pavilion opened at Expo 2020 Dubai for The Batman, with four riddles, a Batcave and a passport stamp.