Digital platforms work covers the marketing sites, web apps, and digital products that organisations use as their primary commercial surface. Most agency builds in this category are brochures with parallax. We build platforms.
The pattern is recognisable: design is dated, analytics show conversion drift, the CMS frustrates the marketing team, the codebase is somewhere new developers refuse to work. The job is to rebuild without losing the parts of the platform that are quietly doing their job.
How we approach digital platforms & UX
Every engagement starts with a four-week discovery: research, audit, scope. Interviews with the people who use the platform internally, study of the analytics, task-based testing on the current site to find where conversion is leaking and why.
Build is a focused production sprint, not a handover. Two-week iterations with the marketing and engineering teams in the room. Default stack is Next.js, Supabase, and Vercel; we adapt where the existing stack is the right call.
Measurement is a feature of the platform, not a layer added at the end. The analytics setup, the events, and the dashboards are designed alongside the interface so the team can answer the conversion questions they could not answer before.
What you take away
An information architecture, a complete design system covering tokens and components, a production-ready interface integrated with a CMS the marketing team can run without a developer, and an analytics and measurement setup tied to the conversion goals identified in discovery.
A release plan and an ongoing optimisation retainer that keeps the platform earning rather than ageing. Platforms that ship with no relationship behind them are the ones that get re-platformed two years later.
Engagements run twelve to twenty-four weeks depending on scope. The work fits organisations replacing or significantly evolving the digital surface they go to market with.
